Fewer Clients at Higher Rates vs. Many Clients at Lower Rates?

Fewer Clients at Higher Rates vs. Many Clients at Lower Rates?

Would you rather fewer clients at higher rates or many clients at lower rates?

When starting a business producing podcasts for clients it’s easy to offer low rates because you want to onboard some clients as soon as possible. However in the long run charging low rates can make it very tough to be profitable AND have a life.

Some producers decide to charge much higher rates and only work with a smaller number of clients. This way they can work less hours and enjoy life more.

Which strategy do you currently use? Which do you think is better for you in the long run?

FYI, I offer a course called Getting New Clients at Higher Rates, so if you want to invest in yourself to learn how to do that check it out.

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Discussing Professional Podcast Production - Recording, Mixing, Editing, Mastering. Hosted by Chris Curran - podcast producer, audio engineer, founder of Podcast Engineering School and Fractal Recording.

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