When a client or potential client asks you to reduce your regular price, how do you handle that?
It can be easy to drop your price to secure/maintain that client, but in the long run it may frustrate you deeply that you’re not earning what you should be earning.
One of the benefits of sticking to your guns, which I discuss at length in Getting New Clients at Higher Rates, is that you will earn more, work less and be happier overall.
Beware of negotiating your price down and the long term effects that can have because there definitely ARE clients out there who are willing to pay you your chosen rate.
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