There are so many variables with regards to what services you can offer clients as well as the types of clients you want to work with.
Regarding services you can offer, the spectrum seems to range between simple post production like removing a few umms and creating the MP3 file, all the way up to lots of handholding, help with recording, professional mixing, super-detailed editing, mastering, post writing, etc. Depending on what you offer, you could charge anywhere from $25 per episode to over $1,000 per episode.
Regarding types of clients, the spectrum seems to range from clients who have no money and want you to do lots of work for dirt cheap, all the way up to big corporations that will ignore you if you DON’T charge them an arm and a leg. Matching your preferred rate with clients who can actually afford that amount makes a lot of sense.
So, thinking in these two terms will help you narrow in on pricing that you’d be happy with.
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2 Responses
Thanks for the insight Chris. This is good stuff. It’s unfortunate that many of my listeners want to start a show of their own, but they’re not willing to invest. So it’s on to more serious prospects!