Cultivating Your Podcasting Clients

This is a very basic idea and yet extremely important.

When you’re on-boarding new podcast production clients usually there’s lots of communication back and forth. But once you’re in the groove of producing episodes regularly, it’s very easy to stay in autopilot and not cultivate your client.

Cultivating your client is different than servicing your client. Servicing means doing the work – completing and sending the final audio file, etc. Cultivating means developing a better relationship, which of course usually leads to more work and more profit.

Some people are better at cultivating relationships than others, but if you just try to be appreciative and respectful you’ll do fine in the long run.

Ways to cultivate clients:

• Manage expectations
• Connect them to people and information that might help them
• Respond promptly
• Maintain good documentation
• Touching base regularly

What other ways do YOU cultivate your clients?

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