Developing Your Pitch to Potential Podcasting Editing Clients

If you’d love to have more podcast editing clients you have to be careful with regards to your communication with potential clients.

Now that podcast editing has become an in-demand business service, there are many folks out there offering their editing services, and you need to handle yourself properly in order to land good clients.

Few thoughts:

1. Make your expertise known. Briefly. If you do have rare expertise (like graduating from PES!) make sure they know it. Briefly.

2. But don’t focus for very long on your expertise, focus instead on EXACTLY what they want, IN DETAIL. I’m reminded of Stephen Covey’s habit, “Seek first to understand, then to be understood.”

3. And at all times you should NOT have a desperate attitude. Even if you feel you absolutely need this client, you need to have the attitude of, “I don’t need this business.” You never want to come across as desperate because that will lower their opinion of your services.

Do you have any questions regarding landing new podcasting clients?

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And please keep in mind, the Daily Goody is only a tiny little tip, fact or lesson everyday. Please don’t expect any of these posts to be long, earth-shattering masterpieces that instantly answer every single question you can think of and completely transform you into a world class podcast engineer. “Little by little, a little becomes a lot.”

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